ᐃᓅᕗᖓ Inuuvunga is part of a movement in keeping our culture strong. It gives a sense of life by being positive, resilient and moving forward as indigenous people. I believe as the second youngest generation of Inuit (my children being the youngest generation let’s say!), we can all feel connected to the brand in some way or another. We are deeply proud and thankful of our ancestors, our parents and our traditions for carving our identity, while we are in pursuit of finding the right balance with the modern society we live in.